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I am saying that half-assed measures that rely on the imaginary goodwill of megacorps is getting us nowhere, fast.

They don't need to have good will, they just need to not do the bad thing.

Explain why any for-profit enterprise would ever take any action that wasn't in it's own interest, unless compelled by law.

Big turn around from needing good will to something being in their interest

I fail to see what "good will" has to do with anything.

Then why did you mention it?

>"I am saying that half-assed measures that rely on the imaginary *GOOD WILL* of megacorps is getting us nowhere, fast."