If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite?
Some people might happen to do both, but overlap is largely accidental, right? The fact that they think of all professions as a bundle is even insulting as it signals the products are mostly toys/hobbyist stuff.
In a feature film production, these would certainly be separate roles. But apart from maybe Logic Pro for composers, Apple's tools are not really relevant at those levels of the entertainment business anymore. Post-pro would be Pro Tools for audio, something like Avid Media Composer for editing etc.
I think Apple has realized they are not playing on that level anymore and target their marketing to where they are still in the game. That's not necessarily a bad move.
I know Logic is widespread amongst beat producers and songwriters, especially in the US. But you will also often see tracks getting produced on Logic but the final mix then happens on Pro Tools (by professional mixing engineers).
But that's why I explicitly mentioned Logic, I think it's the one pro app from Apple that still deserves the moniker, at least in regards to where it is used. The video stuff not so much anymore.
The target market is prosumer, not true professional.
The real difference is that a "true professional" already has the software—purchased at full price by themselves or by their employer—and doesn't need a subscription in the first place.
But besides, this subscription works with Family Sharing and is only $12, so it looks easy to get your money's worth.
Are you talking about Adobe here?