Our current hypothesis is that local rewards programs could be a sustainable revenue stream and give the newspaper a way to prove their advertising works with locals.
While trying this out, we've also helped a few papers get up and running - we're calling it "newspaper in a box". Check out a few of the papers we've helped launch: https://sewardfolly.com/ (9 months old) https://homerindependentpress.com/ (2 weeks old).