https://en.wikipedia.org/wiki/The_Bristol_Cable
https://en.wikipedia.org/wiki/The_Ferret_(website)
The failed model is trying to run it like a journalism factory: producing articles at some marginal cost and selling them at a fixed price that exceeds marginal cost.
Just look at NPR and member stations. The federal government ended their funding, but they kept right on going because of donations.
Donations are definitely a piece of the puzzle but local journalism will never reach the level it was in the early 2000s without a new revenue stream.
As a general introduction to hyperlocal journalism: https://www.google.com/search?q=hyperlocal+journalism
From here you can see there's various references and entry points to hyperlocal journalism in the US, Canada, etc, all working to fill the void of local newspapers departing, or local newspapers increasingly only providing national or state level news.
Instead of ads alone, its a sponsorship model, one from the readers side (optional), and one from the local organizations who are outright sponsoring the local news to be created, maybe in different categories, etc.