For example, Planned Parenthood--an organization I definitely believe in--was essentially created by a woman who was a eugenicist--something I definitely do not believe in.
I don't think anyone is doing that though. But to decide whether to give someone's business money you do have to come to some sort of decision about their net good vs bad. It's logically consistent for the OP to be aware that Musk is aiding internet connectivity in Iran but still oppose giving him money.
Why not flip this on its head? It's also logically consistent for people to be aware that Elon has done things they disagree with and still choose to buy his products.
Being a Starlink customer, to me, has a straight line connection to enabling that man to do all the things he does.
don't say someone is "essentially a eugenicist". it's such a vaguely defined term that this borders on useless. if you believe something like this, justify it with: "she supported x policy I disagree with" or "she believed in the reduction of y trait in the populace" or whatever it is that triggered you to take on this belief in the first place