Meanwhile, Google and Apple look for whatever ways they can to improve battery life on their phones.
But for many other developers, this isn’t going to save money or increase sales, so the incentives are more indirect.
While this is true for parts of these companies, I think the user experience with their products makes it clear that the performance focus only goes in a very select few areas.
Perhaps my favorite Google example is the absolute dogshit performance of Google Home devices. By any objective metric, these are fairly capable computers (quad-core arm64 processors) running a tiny number of apps and yet their UI is still incredibly sluggish. Better yet, these are basically the only real-world devices that run Fuchsia - they should be shining examples of the performance of a brand new OS and yet they are anything but.