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There's no reason for Apple to buy Color. A couple of patents on recently invented stuff? Unlikely. Buying the patents would make sense, not buying the company. Acquire a team? Why not just hire them? Is the team really that attached to a company going nowhere?

So I call this rumor nonsense. On the other hand, if this rumor is true it says a lot about Apple management and none of it good.

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Personally, I'd give Apple's management the benefit of the doubt.

And Google buying MOTO for $12B is good management? Motorola hasn't really produced anything of value since acquisition for Google aside from the patent pool.

$XXM is a drop in the bucket for Apple - they could fund 10x that without blinking if the patents were deemed to be worth it. They have 10000x that in the bank already.

Google bought MOTO for the patents. Major portfolios like Motorola's have been going for a lot of money lately. So while I think it was a poor investment, it really depends on whether or not that huge portfolio is useful to Google.

Color has nothing comparable.

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