Hacker News Reader

I can’t confirm that exact percentage, but yes—“prime” placements on Amazon are driven by Amazon Ads.

the Sponsored Brands banner at the top of the search results page, and the Top of Search Sponsored Products slots.

>I can’t confirm that exact percentage, but yes—“prime” placements on Amazon are driven by Amazon Ads.

It's a quip, anecdata, not quantitative analysis————why would you need to "confirm that exact percentage"?

I think it was a polite way of saying "I think that is an exaggeration" and instead focusing on the part they agreed on.