The trap in my view is that they think they "do something AI" (the AI Adoption) and by thus completely miss the point that in 2-3 years "AI Native" might be a thing.
I see that in companies or at conferences, they are proud of what they have achieved and how good it works. Which makes them kind of blind on what is really coming, the tsunami that's just building up, requiring a complete re-think of what an organization looks like.