That is literally what this article is about.
> Still, the work is expected to launch a new era in matching the mathematical > elegance of string theory to the actual world we live in."
yeah, sounds real promising. string theory all over. nice maths but who cares if it doesnt map to reality, its nice maths!
Remember resources are limited. We cannot fund everyone who wants it. Society needs to make choices, we are generally okay with a bit of "interesting but unlikely to produce anything important", but most of what we fund needs a return on investment.