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Obligatory "what it's based on doesn't matter."

Like programming languages and UIs, it's what and how people use them. Imperial tends to be better because it's more "evolutionary."

Base 10 is more evolutionary because we, and many animals, evolved with 10 digits on our hands and feet.

Yes, and that is why it "won" even though there are pretty good arguments for 8, 12, 16 and so on.

Measuring things is "for humans."