From a cursory glance it appears to be a physical guitar pedal that lets you program virtual effects. The "vibe coding" aspect is likely a system directive + effects library SDK docs fed into an LLM along with the user prompt that generates the appropriate C++ which is then compiled into an effect and run on the pedal.
Note: Which is still very cool. The previous programmable guitar pedals that I've seen were all pretty low-level.
When you switch to a different VST, the hardware’s display would dynamically update all the text around each dial and button to match the corresponding virtual control.
Slightly related, there was a programmable guitar pedal based on the Pi Zero called the Pedal-Pi a little while back that might interest you:
Just one of several. These have existed for at least two decades, save for "dynamically update all the text around each dial", which has a variety of complications that I won't go into here.
This means not having to look up and down constantly between your computer monitor and the physical hardware since the knobs/dials each have small screens/displays are 1:1 matches (so Frequency Range, Sub Audio, Clamping Point, Oscillator Frequency, etc).
VSTs are rather inscrutable and I think it would be difficult to design in an agnostic way that played nicely out-of-the box with the majority of them. Doesn't stop me from lusting over the possibility though.
Interesting idea, but creates a bit of a coding conflict: the plugin developer writes the plugin GUI (typically feeling they've lavished a lot of love on it); they're not in control of the layout of a control surface (and indeed, may have no way to know what it is). So a job that would really be the job of the control surface manufacturer can't be done because that's the domain of the plugin developer.
It's fairly easy to imagine a single control surface offering this for a tiny subset of all possible plugins, but getting beyond that seems pretty much impossible to me. There was a protocol that Digidesign/AVID bought back in the mid-oughts which did maybe 60-70% of this, in the sense that it provided negotiation between the plugin and the host/surface. Problem was, it was so complex that almost no 3rd party plugin developer or control surface developer was willing to get involved.
It's all for the love of physical dials - that tactile ability to play with a synth is such an underrated thing.
I've got tons of VST recreations of older synths like the Minimoog Model D, Prophet 5, etc. but it's just not the same fiddling with controls using a mouse...
https://mpmidi.com/u-he-plugins-mp-controller
https://www.arturia.com/products/hardware-synths/astrolab/as...
It is still cool though.
I'd LOVE to try it out, or see a demo in person.
My wishlist includes asking the platform to "generate a pedal that sounds like the lead guitar in Comfortably Numb" and it generates that.
I'd pay good $$$ for it.
(It might still not make a Gilmour out of me though :-( )