The core philosophy here is "No Fluff." I’ve hard-coded rules into the system instructions to prevent the "As an AI language model..." intros and the "I hope this helps!" outros. It goes straight to the substantive content.
Each Skill is a single Markdown file. I use Markdown because LLMs parse the hierarchy of headers and bullet points better than flat text. The prompts are designed to be "context-aware," meaning they infer whether the business is B2B or B2C based on the initial brief without requiring manual toggles.
The library is organized by function:
STRATEGY
Buyer Persona: 400+ line personas with 10 psychological sections.
Market Positioning: Competitive alternatives and SWOT frameworks.
Value Proposition: Feature -> Capability -> Benefit -> Outcome ladders.
GTM Strategy: Full plans including channels and timelines.
ADVERTISING
Google/Meta Campaigns: Complete with hook formulas and audience specs.
Ad Copy: 15+ variations using psychological triggers.
A/B Testing: Structured hypothesis and measurement frameworks.
CONTENT & SEO
LLM Optimization: Strategies for visibility in AI search (ChatGPT, Perplexity).
SEO Strategy: Keyword research and link-building plans.
Content Strategy: Pillar-cluster models with editorial calendars.
COPY & WEBSITE
Landing Pages: Using StoryBrand and PAS frameworks.
Headlines: 20+ variations using AIDA and PAS formulas.
Homepage Audit: Conversion optimization with prioritized fixes.
SALES & EMAIL
Email Sequences: 5-10 stage nurture flows with subject A/B variants.
Sales Scripts: Discovery, demo, and objection handling.
HOW TO USE:
Download the .md file for a skill (maestrix.ai/skills).
Upload it to Claude (via Projects or the Skills capability).
Provide your basic business info.
The system triggers the logic automatically.