Mm. Part of GW's modern success is that roughly a decade ago they decided to push third parties to create a ton of Warhammer-branded experiences. There's even a Warhammer movie in the works, if I remember right. That would never have been possible before that "please use our IP" shift.

For me, over the last thirty years I've amassed and then sold a big Warhammer collection multiple times. It finally dawned on me a few years ago that I don't actually like playing the game (I'm really bad at it), but I loved the miniatures. No one else really made the same style of minis. About when we hit the "you can just 3D print an entire army" time period is when I stopped liking even that part of the hobby, and exited for good.