> Otherwise the strategy doesn’t make any sense.
The price is high, but it's not unique to Tesla. Ford has Blue Cruise, which is about $500/year.
People can, however, opt for openpilot/comma (https://comma.ai/openpilot), which random Youtubers tested and say it's about as good as Tesla's FSD, but has a simple one time fee of $1K But whether you want to trust open source is up to you.