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Thanks yamalight. I just think that when people refer to "idea" they refer to much more than that, and should.

Imho business plan is way more than that and includes hiring plans, product timeline, marketing strategies etc.

While idea doesn't just come from "hey wouldn't it be cool if.." but usually entails a much deeper thought process about a market and an opportunity. Or at least it should.

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You've redefined the meaning of "idea". Would it be safe to say that an "idea" - in its traditional meaning, as understood by everyone else - is worthless?

The point is that often the solution idea is derived from the market + opportunity.

So I'd say that every idea who didn't come from that understanding and observation is worthless, the ones that are conscious reasonings based on a lot of factors are not.

Deal? :)

I think you're saying that ideas are worthless, but ideas can become valuable when combined with good execution (involving market and opportunity, etc)?

well, than I guess defining what is "idea" from you point of view would've been a good start for this article :)

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