This was also a much used trick: http://news.ycombinator.com@1249739877
Although most browsers have implemented a warning of some sort it can still hoax spam-filters that use a regexp pattern which doesn't account for this type of behaviour.
$ ping 1249739877
PING 1249739877 (74.125.132.101) 56(84) bytes of data.
64 bytes from 74.125.132.101: icmp_req=1 ttl=41 time=395 ms
...
Looks like a Google IP. $ nslookup 74.125.132.101
Server: 127.0.0.1
Address: 127.0.0.1#53
Non-authoritative answer:
101.132.125.74.in-addr.arpa name = wb-in-f101.1e100.net.
...
Sure is. And Google redirects wb-in-f101.1e100.net to its main page.