If this is the first time you’ve encountered a hype bubble, it’s a good opportunity to learn so that you can navigate the next one more easily.
The obvious? Selling subscriptions to individuals, reaching higher-ups with bombastic headlines, reaching potential investors, perpetuating the bubble.
Sure, if you're talking about rubes who just got off the bus in the big city, then perhaps there's a point buried somewhere deep in the pile you're pushing. But is that who you think the HN audience is? Admittedly, talking to you, I can't rule it out.
But it's tinfoil-hattish to claim that projects like this and the PR about it is part of a "grift". You're squinting hard to be able to see what you want to see.