I wonder if some large organisation (EU?) could force a change in this idea? It does seem like an end-run around so much in the way of consumer rights.
http://www.eurogamer.net/articles/2012-07-03-eu-rules-publis...
Being banned from Google, Amazon & others for sometimes very fuzzy reasons can be major inconvenient. Sure, it's not a human right or a life or death situation, but they occupy dominant space on their markets and on some people life.