Apple's not great, but Microsoft is worse.
But even the Labrador licking his own balls that someone else mentioned would be better than Microsoft at naming things. I'm surprised they haven't changed Windows to Microsoft Azure Copilot Platform .NET 365 yet.
I mean, c'mon. They are deliberately trying to be confusing.
MacBook Pro (M5)
MacBook Pro (M4 Ultra)
MacBook Pro (M4 Pro)
Mac Pro (M2 Ultra)
Once you remember the general rule that Pro costs/does more than the base model, it’s really not that hard to keep track of.
Every generation the base iPhone becomes a lower and lower tier product.