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Something missing here: SEO considerations. It matters less as the days pass, but there is still value to getting an important keyword or two in the domain name (or to be the important keyword, better still).

This is especially true if your business is planning to generate lots of business through organic. Especially false if it doesn't.

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The audience for your corporate name is most likely: investors, bankers, family members, and people who know nothing about you.

In light of this, a perfect company name is easy to say over the phone, memorable, and suggestive in roughly that order of importance. A perfect example is "3D Robotics".

Your company name is the only chance you have to verbally communicate everything there is to know about your business in a split second. Your corporate name != your app name, and your app name != your URL.

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