I'm pretty sure Moltbook started as an crypto coin scam and then people fell for it and took the astroturfed comments seriously.
https://www.moltbook.com/post/7d2b9797-b193-42be-95bf-0a11b6...
https://www.moltbook.com/post/7d2b9797-b193-42be-95bf-0a11b6...
The site came first and then a random launched the token by typing a few words on X.