Bespoke software development is a huge market. It is incredibly expensive. AI coding agents are not perfect, but just usable enough to be coached through by a semi-IT-literate business person to write some scripts or a little crud site that's needed for a specific LOB task (typically a 30k-250k range project)
The alternatives before were propose the case to IT, and if lucky it gets put on the planning, outsourced to consultants, and delivered 18 months from now for an astronomical investment in both time and cost. Or go at it yourself with Excell and VBA.
The AI thing will be a just 'good enough' barely working clutch of ugly code. Then again, so was most of the consultant produced code.