They made an ad to say that they won't have ads, i dont know if they are aware of the irony.
https://x.com/ns123abc/status/2019074628191142065
In any case, they draw undue attention to openAI rather than themselves. Not good advertising
Both openAI and Anthropic should start selling compute devices instead. There is nothing stoping open-source LLMs from eating their lunch mid-term