Someone linked to a good essay on how success plus Tim Cook's focus on the stock has caused the rot that's consuming Apple's software[0]. I thought it was well reasoned and it resonated with me, though I don't believe any of the ideas were new to me. Well written, so still worth it.
0. The Fallen Apple - https://mattgemmell.scot/the-fallen-apple/
It seems to me that CEOs have a different opinion than anyone who cares instead about actual people.
What is on stake in the long term? Their legacy? Both in term of feel-good and getting the next job if they are not in the end of their career.
Sadly the fallout from the Dotcom era wasn't a rejection of the asinine Business 2.0 mindset but instead an infection that spread across the entirety of finance.