You can be both good and bad. Like, it's not an impossibility.
These guys don’t want to be remembered for the awful behaviors they had in their personal and business life. They’re extremely conceited and concerned with their image.
It's just one more method of buying good feelings and trying to buy good will while being in control of large numbers of people.
He wants to feel like he's doing good and using money to give him that feeling.
I'd rather have better men had that money to spend and his victims both personal and business leave him penniless and alone at the end.