No matter how Pincus might try to spin it, announcing this the same day as the iPad Mini event just shows once again how much of a sleazeball he really is.
What exactly is the ethical way to announce layoffs?
Besides, whom does it really help for the news of layoffs to get lots of play? If there's a salient case for this move being sleazy, it only holds up if he's actually wronging some party in the process.
The only argument I can really think of is that the more other employers that hear about it, the easier time the laid-off have finding jobs, but that's a very tenuous argument to make