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That's interesting. I assumed this was self-deprecating. I wonder which of us is right.

(The web site doesn't make it very obvious, but it appears to be a UK company, and Ruiz seems to live in the UK. So not impossible!)

That's certainly plausible too. If so perhaps something to save for real life interactions - tone gets lost in blogs

I guarantee that his employees are wishing he would stop fucking up their issue list and get on with being the CEO

OP here: /s