Outside of FP however, this seems really stupid. We're used to operations that happen in the order you wrote them in and function applications that just so happen to also print things to the screen or send bits across the network. If you live in this world, like most people do, then "flatmap" is a good metaphor for Monads because that's basically all they do in an imperative language[1].
Well, that, and async code. JavaScript decided to standardize on a Monad-shaped "thenable" specification for representing asynchronous processes, where most other programming languages would have gone with green threads or some other software-transparent async mechanism. To be clear, it's better than the callback soup you'd normally have[0], but working with bare Thenables is still painful. Just like working with bare Monads - which is why Haskell and JavaScript both have syntax to work around them (await/async, do, etc).
Maybe/Either get talked about because they're the simplest Monads you can make, but it makes Monads sound like a spicy container type.
[0] The FP people call this "continuation-passing style"
[1] To be clear, Monads don't have to be list-shaped and most Monads aren't.