I don't know what these people are talking about... Call me crazy but when I saw that I had to pay for this at all I thought "Hmm, couldn't I implement that quickly myself?". Perhaps I could or couldn't, but it seems to me that it would be better served as a one time purchase. I wouldn't want to pay a monthly fee for any other premade component (lightbox, image carousel, etc).

I'm guessing there's some service associated with this, but from the tour it wasn't obvious. I'm not attacking your product, but want to give my experience/thoughts.