GM has kept the HUD thing going for a few decades now. They offer it on a good number of vehicles in their GMC lineup. I have it on my vehicle now and it's absolutely amazing. I find I rarely look inside the vehicle at the 14" infotainment screen. It shows speed, cruise control status and alerts, navigation, and a popup of song title if I manually change songs with the steering controls. I find I'm lost and heavily distracted when I get in my wife's vehicle without a HUD.

Also, my vehicle is a truck, one of the last places where manufacturers still let you have buttons and knobs to control climate.