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We've seen this process before. If you don't pay, you are the product.

But people ARE paying and still getting ads in this move.

Their Go plan, which is paid, is getting ads.

There exists no (or very few) subscription service that has no tier without advertisements. You are panicking for no reason.

Netflix?

Hulu?

Youtube?

Spotify?

Adobe?

Duolingo?

X?

This is simply not (always) true. Spotify injects ads for Podcasts even for paying users. YouTube has tons of videos with adds built-in by content creators.

Yep, and a lot of the streaming services listed also inject ads for their own shows into the "ad-free" tier's content (before it begins). Plus ads on the home-page.

this is an incorrect analogy - the platform is not showing ads but rather the creators themselves.

I dunno, I think it's clearly different if Spotify is using their platform to inject the ads vs the creators creating the content with ads included.

Like if Netflix let showrunners inject ads into their shows and provided a technical platform for that, and the Stranger Things creators added ads to every episode... nobody would be like "it's not Netflix showing ads, it's the Stranger Things creators".

Then everything is ok since everyone's doing it!

you didn't get my point - no one is doing it and there's a reason why.,

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