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> and the best monetization plan is ads.... Again?

Their monetization plan is to have ad-free subscription options from $20 to $200/month and an API which charges by token.

These ads are for the free and new low-cost ad-subsidized tier that comes in below their existing $20/month plan.

For now, but they'd be stupid to not push ads on all their tiers.

You know what's better than 20 bucks a month? 20 bucks a month and ads.

Brought to you by Carl's Jr.

But they could make more money if they show the ads to everyone.

E.g like Amazon prime.