What you can do: if the people are already on twitter, go to them. Create a twitter-bot that people can follow, and it automatically follows you back. When someone says "my back hurts", you use natural language processing on their tweets, and recommend a solution to them, gluing together Yelp, Angie's List, or anything else that might be relevant. Offer three months free, if they like it, they pay a monthly subscription. If not, take them off a list. When successful enough with consumers, you MAY be able to turn around and start charging businesses, but then, you have the responsibilities of curation, and I think it's easier to let companies who specialize in that ( like Yelp or Angie's List) do that, and you piggy back off them. Check if you're allowed to use their data, and if they charge for it.