Most Indians don't read for pleasure – so why are there 100 literature fests?

Strange article. Blanket statement that most Indians don't read since English books are not sold in large numbers. The 'Jaipur book festival' that the article refers to published the following stats..

Indian languages together accounted for roughly ~80% of titles published, with English making up a smaller share.

The Indian publishing industry is one of the most prominent publishing industries across the globe. Indian publishing industry at the second spot in the world (English publications) with approximately 19,000 publishing houses across the country publishing approximately 90,000 titles per year according to 2020-21 stats (Mallaya, 2016).

The EIBF International Bookselling Markets Report 2023 (EIBF Report, 2024) affirms that India is the sixth-largest book market in the world, and currently the second-largest market for books in English, right behind the United States. It also figures India’s current growth rate at 7%.

https://jaipurbookmark.org/key-statistics

For those who do. Not everything is for everyone.