Is GMO labeling planned product line segmentation?

At the local food bank, I notice that many of the canned soups say “contains genetically modified ingredients,” while premium brand ones frequently state “non-GMO” or “organic.” I am not making any statement about GMOs themselves, but about product line signaling. This looks like a way to segment customers: price-sensitive buyers take the cheaper option, others self-select into higher-margin lines. I observe many needy food bank individuals refusing the GMO soup cans. Is there data on whether GMO labels influence willingness to pay more than actual cost differences? Or evidence this is intentional product-line strategy? Links or firsthand experience welcome.