DEVELOPERS, DEVELOPERS, DEVELOPERS, DEVELOPERS
I write mainly out of the hope that some Anthropic employees read this: you need an internal crusade to fight these impulses. Take the high road in the short-term and you may avoid being disrupted in the long-term. It's a culture issue.
Probably your strongest tool is specifically educating people about the history. Microsoft in the late 90s and early 00s was completely dominant, but from today's perspective it's very clear: they made some fundamental choices that didn't age well. As a result, DX on Windows is still not great, even if Visual Studio has the best features, and people with taste by and large prefer Linux.
Apple made an extremely strategic choice: rebuild the OS around BSD, which set them up to align with Linux (the language of servers). The question is: why? Go find out.
The difference is a matter of sensibility, and a matter of allowing that sensibility to exist and flourish in the business.