Google Launches Agentic Commerce with Etsy and Wayfair

"The Universal Commerce Protocol is now letting U.S. shoppers buy items from Etsy and Wayfair, from within Google’s AI Mode in Search and the company’s Gemini app"

I wonder if they'll be new coins coming out centered around this protocol or around specific commerce-oriented AIs or agents?

Also, it sort of makes putting ads in chat windows less enticing if direct sales can be generated in them instead. Revenues through commissions or a new "shopping coin" pre-mine.