That's the neat thing about suggestions: You don't have to follow them.
So often I look for a business but Google Maps won't show it because it has no reviews. An AI assistant wouldn't change that, as long as it's still interactively programmable (i.e. give me 5 options, I'll pick 3)
If my device is “suggesting” a hotel or restaurant, or wherever, that’s advertising.
Advertising is largely self-praise.
And self praise is no recommendation.
Or perhaps I misunderstood, and you were suggesting ignoring the recommendations of one’s travel companions.
1. Open Google Maps
2. Search "hotel"
3. Pick the first one
4. See "sponsored" just before the first link to a third party