It is very simple, most regular people don't read random blogs, however they do watch Superbowl.
This is to be studied by geeks, how to approach non-technical audiences.
This is to be studied by geeks, how to approach non-technical audiences.
To convince them otherwise, you need to offer a more compelling emotional argument, but politicians and lobbyist already tell them that they're going to get raped and killed in the street unless they support their agenda.
So what do you do? How do you come up with an emotional argument that's more compelling than that?