Even if the source was always provided (and even if it were GPL), any bug reports/support requests etc. would be limited to paying customers.
I realize there is already a similar model where the product/source itself is always free and then they have a company behind it that charges for support... but in those cases they are almost always providing support/accepting bug reports for free as well. And maybe having the customer pay to receive the product itself in the first place, might motivate the developers to help more than if they were just paying for a support plan or something.