Thanks for the detailed feedback. Typos and the links definitely need fixing - we'll get on that after the traffic dies down.

We definitely plan on publishing the metrics, and there's some cool discoveries that have already been made. Check out Nick Winter's talk here for some examples of some of the interesting things he figured out with just an n=1 experiment: http://blog.quantified-mind.com/2012/08/05/21/

The driving force is a bit mixed. Nobodies funding it, we all just help out because we really think there needs to be something like this out there. The real core science behind the testing is Yoni Donner's thesis at Stanford, and he's the founder and lead developer ... the rest of us are just helping get it out on the web.