This seems like a different market. I am not quite sure I understand it. It looks like it is flying private rather than first class on standard routes. The advantage to charters is that you don't have to go through security, and you can fly from nowhere to nowhere direct. I don't understand this business model. It seems like they are flying standard routes.
New York to LA on a private jet is worse than commercial because you are stuck in a 6 foot diameter pipe for 4.5 hours, rather than a first class seat on a normal airplane.