I was at Bellevue mall this evening, and the Microsoft store was packed solid with a long line outside. The nearby Apple store was empty.
Interestingly, all the laptops in the MS store had a touchscreen. The Apple laptops did not. I think MS has changed the game here, with my playing around with the MS store laptops I found the touchscreen interface to be a welcome addition (not a replacement, the touchpad mouse works the same as always).