You can't control the incentives, you can only control your reactions to those incentives.
The idea that we should completely cede the environment and public space to corporations and give them total autonomy over the incentives that surround us is crazy.
On a macro scale, yes I agree that we should revolt against campaigns designed to exploit our animal nature. However on a personal basis, I do believe we owe it to ourselves to take radical responsibility over our own reactions to those things.
My initial comment was disagreeing with the claim that any systemic problem foisted on the world is solely the fault of our individual wills to resist it.