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> Hershey acknowledges some recipe changes but said Wednesday that it was trying to meet consumer demand for innovation

my bad. i expected consumers to demand deliciousness.

I presumed Hershey was a valuable brand name. If they can't distinguish "chocolate" from "chocolatey", why would they even risk the Hershey or Reece's brand names? Why not release it as generic? Otherwise, we're left with Occam's Razor.

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