It’s going to be, err, fun living in a world of one-off, hard to debug software that’s overly large and complex and regenerated from time to time. Ad and behaviour data is great and wonderful but remember the goal is software that’s easy enough to use to provide an advantage in its use. Most companies aren’t interested in “running software”. They’re interested in something else, and hoping the software improves on pencil and paper. Or older, familiar software.
And brittle software will just drive customers away. And as the parent states, software can be easily replaced by the next alternative.