It kind of makes sense, at least a year or so ago, I know $20.00 unlimited plans were costing these companies ~$250.00 averaged out, they're still lighting money on fire with $200.00 but probably not nearly as bad, however, I'm not sure if costs have gone up with changes in models, seems like the agentic tooling is more expensive for them (hence why they're pushing anyone they can to pay per token).