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It's not free, is it? You buy the car, subscribe to their arbitrarily-priced subscription service, and then it does 90% of your driving.

That's like paying for a "self-juicing juicer" that only works with proprietary juice packages sold through an overpriced subscription.

Edit: Mostly a criticism. I have no bone to pick with Elon, but subscription slopware is the reason why Chinese EVs are more desirable to average Joes like me.

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You could argue though Tesla isn’t targeting the average Joe, since they basically still haven’t made a affordable EV that they have mentioned they are working on (I think the new affordable cyber truck is still above the 40k promise, and they hinted the price will likely rise).

For luxury car owners or people who want the statement, subscriptions are good way to capture additional payment. Since if customers wanted to pick the cheapest option, they would have already picked something else.

This is a goalpost move

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