If the system is configured to "fail open", and it's something validating access (say anti-fraud), then the DoS becomes a fraud hole and profitable to exploit. Once discovered, this runs away _really_ quickly.
Treating DoS as affecting availability converts the issue into a "do I want to spend $X from a shakedown, or $Y to avoid being shaken down in the first place?"
Then, "what happens when people find out I pay out on shakedowns?"